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New Measures for Internationalization of Huida Group: Holding the Design Competition

Thu, 30 Jun 2011 14:20:56 GMT

On June 24, 2011, Huida “New Vision New Design” Design Competition of Sanitary Space& Elite Design Forum Shanghai Stop was held in Pullman Shanghai Skyway. It is the fourth stop following Beijing, Chengdu and Chongqing. The Marketing Director of Huida Group Lin Zhijie expressed that Huida Group hoped to explore excellent design talents and enhance the soft power of the enterprise through the competition.

On June 19, 2009, Premier Wen Jiabao inspected Huida Group, putting forward his expectation for Huida Group to “Become the first in China and the world and make further progress”. Huida Group implemented the “Two-Hundred Huida” international strategy, expanding from ceramic sanitary ware to home sanitary ware, introducing a great many international-level design, R&D and management talents, and continuously upgrading the product.

In 2010, Tang’en Design Center, East Asia Design Center and Japan R&D and Design Center were successively established in Beijing, Shanghai and Tokyo, in order to introduce a great many excellent design talents. On March 10 this year, Huida “New Vision New Design” Design Competition of Sanitary Space& Elite Design Forum was formally initiated in Beijing. Up to now, over one thousand domestic and foreign excellent designers have participated in the competition.

It is pointed out by the analyst that Huida Group can obtain several benefits by holding the design competition. On one hand, it can explore domestic and foreign excellent and potential design talents and enhance the original design capability of the enterprise. On the other hand, the designers can accurately master the consumption habits, hobbies and latest fashion trend through the direct contact with the end users. Meanwhile, the competition can enable more designers and end users to have a deep understanding of Huida Group, which can help enhance the brand image.

According to the latest data released by World Brand Lab on June 28, the brand value of Huida Group in 2011 was about RMB5.286 billion Yuan, with an increase of nearly 1.5 billion Yuan compared with 2010. Huida was elected as “Top 500 Valuable Brands in China” for eight consecutive years, and ranked the top in the ceramic sanitary ware industry of China for eight consecutive years, which fully indicated that the soft power of Huida Group was on the increase.

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